Global Trend: Demand for green tea, matcha, and functional wellness beverages is growing strongly worldwide, especially in the premium and health-focused segments.
Vietnam Growth: Vietnam’s tea exports have risen steadily, supported by high-quality raw material regions and modern Japanese matcha-processing technology that enhances product value and market competitiveness.
Global Trend: The global shift toward sustainable agriculture is driving demand for organic fertilizers, bio-based solutions, and micronutrient-enhanced formulations. Vietnam Growth: Vietnam’s agricultural modernization and export-oriented farming practices are increasing the need for advanced fertilizer products, from organic blends to precision liquid and micronutrient solutions.
Global Trend: The demand for convenient, ready-to-eat and ready-to-cook foods continues to rise globally, especially in fast-growing Asian markets. Vietnam Growth: Vietnam’s CPG sector is expanding rapidly, offering competitively priced and flavour-forward instant noodles, snacks, and ready-to-eat products that appeal to global consumer tastes.
Global Trend: Freeze-dried fruits are gaining popularity due to health-conscious snacking, long shelf life, and use in beverages, bakery, and nutrition products. Vietnam Growth: Leveraging abundant tropical fruit supply and modern drying technology, Vietnam is becoming a leading exporter of freeze-dried mango, dragon fruit, pineapple, banana, and more.
Global Trend: Global demand for premium rice varieties—aromatic, specialty, and functional grains—is rising across Asia, the Middle East, and Europe. Vietnam Growth: Vietnam’s rice exports continue to strengthen, with ST24 and ST25 consistently ranking among the world’s top varieties and commanding high prices in international markets.
Global Trend: Premium chocolate, clean-label ingredients, and single-origin cacao are key drivers of growth in the global confectionery industry. Vietnam Growth: Vietnam’s cacao sector, known for its unique tropical flavor profile, is expanding its supply of fermented beans, cocoa powder, and specialty chocolate ingredients to global buyers
